The analyst expects that mobile retail revenue will continue to increase in subsaharan africa ssa over the next 5 years, and will reach usd40. The market for mobile phones in africa africa business. Study on international internet connectivity in subsaharan africa iii foreword it is my pleasure to introduce this report on international internet connectivity iic in subsaharan africa. Subsaharan africa mobility report appendix ericsson. Conditional determinants of mobile phones penetration and. The future of telecoms in africa the blueprint for the brave 1 foreword africa can no longer be considered the dark continent. Subsaharan africas opportunities are vast, and its challenges persistent. The determinants are classified into six policy categories, notably macroeconomic, businessbank, marketrelated, knowledge economy, external flows and human development. Overall, 3 percent covered in north africa and 60 percent in sub saharan africa. During 2019, 3g will overtake 2g to become the leading mobile technology in the region, with. Subsaharan africa driving global market for mobile money. Africa is the global leader in mobile money, which has become an important component of africas financial services landscape.
The research is based on a consumer survey carried out by independent market research agency, on device research. This includes 95% in south africa and 92% in tanzania. Mobile market share south africa 20112019 statista. Fertile land in southern and western africa combined with continued investment by private equity, international. Smartphone users, in millions, and penetration, in % of mobile phone users, by egypt, nigeria and south africa, 20 2018f payment card penetration per 100 inhabitants, by egypt, kenya, morocco, nigeria and south africa, 20 table of contents 1 of 3 subsaharan africa b2c ecommerce market 2015.
The mobile phone is a leading communication device in the subsaharan consumer market. Jul, 2017 mobile money is now achieving massmarket adoption in all corners of subsaharan africa, enabling millions of people to access financial services for the first time and contributing to economic. Mobile penetration in sub saharan africa is expected to increase from 52 per cent in 2012 to 79 per cent in 2020, revealed a new report the younger generation and youth in sub saharan africa are expected to drive the demand for mobile devices and services in the future. Mobile broadband subscriptions in subsaharan africa are forecast to. By 2004, almost 75 percent of all african telephone subscribers used mobile. The future of telecoms in africa the blueprint for the brave. Published in volume 24, issue 3, pages 20732 of journal of economic perspectives, summer 2010, abstract. The study used a systematic literature search conducted by authors at 3 levels, in which 4 studies initially identified were then narrowed to 11.
Study on international internet connectivity in sub saharan africa iii foreword it is my pleasure to introduce this report on international internet connectivity iic in sub saharan africa. In tandem, demand for mobile content services and operators bundled offers are driving smartphone takeup and will push the smartphone share of handsets up to 39. Access to and use of mobile telephony in subsaharan africa has increased dramatically over the past decade. Taxation on mobile phone based transactions and on airtime has been introduced in kenya and is spreading to other african countries. The study investigates how education, scientific output and the internet complement mobile phone penetration to affect technology commodity exports in sub saharan africa for the period 20002012. Pdf conditional determinants of mobile phones penetration and. Subsaharan africa promoting inclusive and sustainable growth prepared by a team led by montfort mlachila and composed of larry cui, ahmat jidoud, monique newiak, bozena radzewiczbak, misa takebe, yanmin ye, and jiayi zhang author author author author. Major african cities came recently in the age of digital communications, mainly through the uprising of mobile phone networks which have experienced an impressive growth throughout the continent. Mobile services will continue to generate the vast majority of telecoms revenue in sub saharan africa, and will account for 86. Telemedicine or mhealth or mobile health or electronic health or ehealth or cell phone or cellular phone or mobile phone or texting or message or sms or interactive voice response or ivr or app or vrs and monitor or surveillance and subsahara africa or africa or the 47 country names of subsaharan africa. Another indicator of internet penetration is the number of fixed broadband subscriptions per 100 people.
Subsaharan africa remains the fastest growing mobile market. Throughout sub saharan africa, chinese companies are building vital infrastructure, including dams, ports, and roads, and helping to renovate government of ces and other buildings. Mobile phones and economic development in africa by jenny c. Mobile money is now achieving massmarket adoption in all corners of subsaharan africa, enabling millions of people to access financial services for the first time and contributing to economic. Taxation on mobile phonebased transactions and on airtime has been introduced in kenya and is spreading to other african countries. Mobile money is now achieving massmarket adoption in all corners of subsaharan africa, enabling millions of people to access financial services for. Saharan africa face when using a mobile phone technology in crop farming projects and proposes areas for future improvement. Mobile penetration in subsaharan africa is expected to increase from 52 per cent in 2012 to 79 per cent in 2020, revealed a new report the younger generation and youth in subsaharan africa are expected to drive the demand for mobile devices and services in the future. Mobile economy subsaharan africa 20 executive summary 4 1.
Overall, a median of 80% of mobile phone owners across the seven subsaharan countries surveyed say they do this with their phones. Panel threshold evidence from subsaharan africa article pdf available in journal of global information technology management 212. Basic mobile phones more common than smartphones in sub. Bsr womens economic empowerment in subsaharan africa. Feb 28, 2020 this statistic shows the market share of mobile telecommunication technology in sub saharan africa from 2016 to 2018 and the forecast share for 2020 and 2025, by generation. One billion people in subsaharan africa will have mobile.
Mobile subscribers per 100 inhabitants, world regions and subsahara africa, 2004 top left and. Around 239 million people, equivalent to 23% of the population, also use the mobile internet on a regular basis. A decade after mobile phones began to spread in africa, they have become commonplace even in the continents poorest countries. Africas consumer market potential brookings institution. As well as social and entertainment, services such as mobile money, mhealth and education are just a few of the areas in which the african mobile ecosystem is already delivering social and economic benefits. Sub saharan africa will remain the fastest growing region, with a cagr of 4. Feb 27, 2020 market share of mobile technology in sub saharan africa 20162025, by generation share of mobile operating systems in africa 20182019, by month mtn group revenue by countryregion 2018. This statistic shows the market share of mobile telecommunication technology in subsaharan africa from 2016 to 2018 and the forecast share for 2020 and 2025, by generation. Mobile services will continue to generate the vast majority of telecoms revenue in subsaharan africa, and will account for 86. Major african cities came recently in the age of digital communications, mainly through the uprising of mobile phone networks which have experienced an. Pdf using 25 policy variables, this study investigates determinants of mobile. Given the rate at which mobile connectivity is growing, it seems only natural that the way business. Smartphones will account for 63% of all handset sales in subsaharan africa in 2020.
Subsaharan africa is the worlds fastest growing mobile market. Nov 12, 2014 telemedicine or mhealth or mobile health or electronic health or ehealth or cell phone or cellular phone or mobile phone or texting or message or sms or interactive voice response or ivr or app or vrs and monitor or surveillance and sub sahara africa or africa or the 47 country names of sub saharan africa. Market share of mobile technology in subsaharan africa 20162025, by generation share of mobile operating systems in africa 20182019, by month mtn group revenue by countryregion 2018. The democratic republic of congo, population 60 million. In all six subsaharan african countries surveyed, people with more education are more likely to own any type of mobile phone, including smartphones.
Here we look at the stats behind one billion connections and what are the key market drivers in subsaharan africa. The analyst expects that mobile retail revenue will continue to increase in sub saharan africa ssa over the next 5 years, and will reach usd40. In 2016 twofifths of people in subsaharan africa had mobile phones. More recently, fintechs have established a solid footing in the market, and a number of banks are beginning to compete aggressively for the mobile banking customer. Mobile phones and economic development in africa the web site.
Using 25 policy variables, this study investigates determinants of mobile phonebanking in 49 subsaharan african countries with data for the year 2011. Dec 08, 2015 africa is the undoubtedly a mobilefirst continent. Home to the worlds largest free trade area and a 1. South africa is followed by nigeria, egypt and morocco. It delivers deep qualitative insight into the mobile market, analyzing key trends and in the region. As well as outlining current market data, the gsma also set out how it expects the subsaharan mobile ecosystem to evolve. Subsaharan africa is looking for innovative and efficient techniques to bridge skills gaps to increase productivity levels, safety standards and.
Sub saharan africa is looking for innovative and efficient techniques to bridge skills gaps to increase productivity levels, safety standards and efficiency. Study on international internet connectivity in sub. The determinants are classified into six policy categories, notably macroeconomic, businessbank, market related, knowledge economy, external flows and human development. Oct 09, 2018 in all six subsaharan african countries surveyed, people with more education are more likely to own any type of mobile phone, including smartphones. Market potential of subsaharan africa united soybean board. Recommendations for the mobile telecommunications sector. Subsaharan africa will remain the fastest growing region, with a cagr of 4. The report mobile broadband trends in subsaharan africa, provides an executivelevel overview of the mobile telecom market in subsaharan africa. Mobile phone operators in subsaharan africa ssa are playing on borrowed time.
Mobile phones are increasingly accessible worldwide. The subsaharan african ssa mobile money market which was. Apr 15, 2015 among cell phone owners in africa, the most popular activity is sending text messages. In nigeria, africas most populated country, for example, mobile telephony has helped to.
Unlocking value in the subsaharan africa mobile market. Recommendations for the mobile telecommunications sector 3 introduction over the past 15 years, the rapid and widespread growth of the mobile telecommunications industry has helped women by increasing connectivity and access to goods, services, and information. The study investigates how education, scientific output and the internet complement mobile phone penetration to affect technology commodity exports in subsaharan africa for the period 20002012. By 2025 mobile broadband will account for 87 percent of mobile connections. Mobile network operators mnos have dominated mobile money services in africa for the past decade. Banking in subsaharan africa international monetary fund.
Smartphone users, in millions, and penetration, in % of mobile phone users, by egypt, nigeria and south africa, 20 2018f payment card penetration per 100 inhabitants, by egypt, kenya, morocco, nigeria and south africa, 20 table of contents 1 of 3 sub saharan africa b2c ecommerce market 2015. Oct 21, 2015 using 25 policy variables, this study investigates determinants of mobile phone banking in 49 sub saharan african countries with data for the year 2011. The growing relationship between china and subsaharan. Subsaharan africa is the worlds fastest growing mobile. Mobile economy in subsaharan africa, 2017 internet. Throughout subsaharan africa, chinese companies are building vital infrastructure, including dams, ports, and roads, and helping to renovate government of ces and other buildings. The latest state of mobile money in subsaharan africa presentation, made available by the gsma in tanzania this week, reveals that the number of live mobile money schemes in the region had reached 140 across 39 countries at the end of last year, accounting for more than half of the 277 mobile money deployments worldwide.
Nov 12, 2017 mobile broadband subscriptions in subsaharan africa are forecast to. South africa, on the other hand, with its booming economy, is africas biggest mobile phone market as of now, with nearly 25 million subscribers. Women in subsaharan africa were 17% less likely than men to own a mobile phone in 2016. However, it is in lessdeveloped countries that the statistics are most startling. The empirical evidence is based on contemporary and non. The increase in mobile phone subscriptions is all the more surprising considering the prevalence of poverty in subsaharan africa and the price of mobile phone handsets and services. Oct 16, 2018 as well as outlining current market data, the gsma also set out how it expects the sub saharan mobile ecosystem to evolve. Mobile phonebased mhealth approaches for public health. The increase in mobile phone subscriptions is all the more surprising considering the prevalence of poverty in sub saharan africa and the price of mobile phone handsets and services. Mobile phone operators in sub saharan africa ssa are playing on borrowed time. There is a strong demand for sub saharan african companies and governments to provide industry with a highly trained workforce. The adoption of smartphones in subsaharan africa ssa is being driven by the increasing availability of lowend devices. There were 5 live mobile money services across the region at the end of 2017, with 122million active accounts, the gsma said in its the mobile economy subsaharan africa 2018 report.
In subsaharan africa ssa, the penetration of cell phones is estimated to be. Among cell phone owners in africa, the most popular activity is sending text messages. The empirical evidence is based on contemporary and noncontemporary. Subsaharan african mobile penetration predicted to reach. Overall, a median of 80% of mobile phone owners across the seven sub saharan countries surveyed say they do this with their phones. Overall, tthe expansion of mobile phone coverage has been the lowest in ethiopia, somalia, he expansion of mobile phone coverage has been the lowest in ethiopia, somalia. Impact on technological innovation and economic development awa traore abstract. Nov 27, 2018 there were 5 live mobile money services across the region at the end of 2017, with 122million active accounts, the gsma said in its the mobile economy sub saharan africa 2018 report. How smartphones will drive future opportunities for the mobile.
The development of the continent mobile telecommunication market is providing many advantages in the economic, social and human fields, changing rural and. There is a strong demand for subsaharan african companies and governments to provide industry with a highly trained workforce. This will take the total subscriber base to just over 600 million, representing around half the population. Overall, 3 percent covered in north africa and 60 percent in subsaharan africa. South africa, indicating that mobile telephony is the key and often only provider of. Daily chart in much of subsaharan africa, mobile phones. In subsaharan africa, mobile internet penetration has more than. Jun 21, 2018 this study explores the challenges that small.